DFT Business House is established to manage the market supply chain by integrating both forward and backward linkages of the APC. The DFT Business House will function as a subsidiary unit for sourcing, branding, product promotion, logistics, retail, B to B, B to C, export, e-Commerce, Quality control and Traceability.
With around 20 FPOs in delta and neighbouring districts will be connected to utilise the opportunity extended by DFT to market their produce based on native crops such as; rice, pulses, millets, traditional rice, and other horticulture produces. The DFT brand will take forward the legacy of Cauvery delta region and value of agrarian tradition existed over centuries across the globe.
Thus, market outlet to sell 24 variants of traditional varieties of rice, major and minor millets, Adhanakottai cashew (an exotic crop variety cultivated in large scale), pulses and nuts to sell them under the brand name ‘Delta Foods Thanjavur’. At present, the products are sourced directly from farmers, processors and FPOs, an organised distribution network is created with a wide range of consumer base across the country.